RETAIL & CONSUMER GOODS

Pick n Pay has stirred the conversation with its latest advert featuring international rapper Rick Ross and comedian Schalk Bezuidenhout, set to DJ Khaled’s All I Do Is Win. The campaign is flashy and bold, but it’s raising eyebrows after reports that the retailer recently closed 32 stores nationwide. Social media is buzzing with questions about whether a billionaire hip-hop star really connects with the everyday Smart Shopper card user.  

Image: Supplied/Pick n Pay Smart Shopper campaign featuring Rick Ross.